Advisory & Consulting
Sustainability Advising for Jam3 x Allbirds adidas FUTURECRAFT.FOOTPRINT
FUTURECRAFT.FOOTPRINT is an Allbirds adidas collaboration that designed the first performance running shoe created under 3kg CO2e per pair. I provided research and advising to the agency senior strategist and designer for content creation and launch of the campaign.
![](https://freight.cargo.site/t/original/i/ec947e970865ed465692f5a55cd735029e8cd517beaaaef82764738ee726fa51/Screen-Shot-2022-01-06-at-8.05.50-PM.png)
Sustainability Research and Advising for The Fabricant
I worked with the co-founders in understanding how sustainability is viewed and can be incorporated as a value through employee interviews and additional research.
Incorporating sustainability was two-fold: 1) Deepening undertsanding of environmental impact of NFTs 2) Creating sustainability case studies to prove positive environemental impact of digital fashion.
In addition, I worked on general strategy for integrating diversity + inclusion as part of the company’s culture.
![](https://freight.cargo.site/t/original/i/09659f1718b04aaeb27069c2c0b0910c198710009a0228fe3ba6d09c302a64ec/Screen-Shot-2022-01-06-at-8.42.38-PM.png)
Incorporating sustainability was two-fold: 1) Deepening undertsanding of environmental impact of NFTs 2) Creating sustainability case studies to prove positive environemental impact of digital fashion.
In addition, I worked on general strategy for integrating diversity + inclusion as part of the company’s culture.