JAMIE SANTIAGO

Bringing the “Led by Her” motto to life through the AW LAB Festival 


AW LAB, Nike, and Loft Films 





 
AW LAB female retailer held its first-ever festival in Milan, where Loft Films closed out the Nike dance campaign with three  events: 

  1. Screening of “Antilai: Portrait of a B-girl” and exclusive Q&A with Olympian Antilai Sandrini 
  2. Screening of “Breaking” documentary trailer and panel talk with Italian B-girls Anti, B-girl Agne, and B-girl Mambo
  3. Nike Fashion Show Performance featuring female b-girls and dancers from the hip hop community

The curated events brought the values of the dance campaign to life, building a unique space for bold female creatives to express and connect through movement and style.

    CONTRIBUTIONS 


      EXECUTIVE PRODUCTION 
      CULTURAL CURATION 
      LEAD CREATIVE VISION 
      STRATEGY
      TALENT MANAGEMENT
      CLIENT MANAGEMENT 
      COMMUNITY ACTIVATION & SEEDING