JAMIE SANTIAGO

Antilai Documentary

AW LAB, Nike, and Loft Films 




The Nike Jam launched in July 2024 as the first sneaker in history made specifically for breaking. 

The short documentary highlights Italian B-girl Anti, who wore the Nike Jam at the Paris Olympics. 

Through her story, she embodies passion, resilience and determination. 

    CONTRIBUTIONS 


      STRATEGY
      PARTNERSHIP MANAGEMENT